The opportunity timeline

• Overview

  Blue Cross Blue Shield is hiring a Content Marketing Manager in Charleston, WV.

• Role description

  We are looking for a Content Marketing Manager who turns prospects into long-term customers and quotas into milestones. At Blue Cross Blue Shield the $81,000 - $127,000 matters, sure, but so does owning the sales marketing outcome with 8 years of Collaboration behind it.

  Key Responsibilities

  • Identify and pursue new business opportunities throughout WV
  • Negotiate pricing and close deals that meet or exceed quarterly quotas
  • Forecast demand and align marketing investment with sales objectives
  • Keep Charleston renewals from slipping by owning the timeline
  • Prospect via cold calls, emails, and social selling to fill the temporary pipeline
  • Plant Blue Cross Blue Shield in the sales marketing conversations buyers already trust

  What You'll Bring

  • Strong time-management skills and a bias toward action
  • The kind of empathy that makes hard feedback land softly
  • Demonstrated ability to manage competing priorities under tight deadlines
  • Real proficiency with Collaboration, plus willingness to learn Change Management fast
  • Pattern recognition earned across many sales marketing engagements
  • Comfort working in a fast-paced, empowering environment
  • Adaptability and resilience when facing shifting requirements

  Blue Cross Blue Shield is a wildly-collaborative company in Charleston, WV that turns complex sales marketing problems into simple, elegant solutions. Trust, transparency, and steady momentum are the three things we protect above all else.

  We pay $81,000 - $127,000 and protect it with coaching, coverage, and a flexible setup so your Affiliate Marketing grows without burning you out.

  New applicants this week join a hiring cycle that is already in motion.

  If Charleston is where you want to build a career, Blue Cross Blue Shield wants to hear from you.

• Required skills

  • Webinar Marketing
  • Content Marketing
  • Semrush
  • Tableau
  • Marketing Automation
  • Salesforce Marketing Cloud
  • Marketing Funnel
  • Affiliate Marketing
  • Brand Strategy
  • Collaboration
  • Change Management
  • Goal Setting

• Benefits & perks

  • Basic life insurance
  • On-site flu shots and vaccinations
  • Massage Therapy
  • Parking reimbursement
  • Vision Insurance
  • Payroll advance options
  • Jury duty leave
  • Continuing education leave
  • Supplemental life insurance
  • Birthday off
  • Pool Table

• Apply before 2026-12-12

  Submit your application for this Temporary sales_marketing position.